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Congratulations to Team In The Mix for their winning idea MError! MError, your Facebook personal analytics, is a Facebook plug-in that highlights words and phrases you use in social media to alert you to language that could be interpreted as hostile. MError won $5,000 from Facebook to further develop their idea with support from Affinis Labs! Congratulations to all the teams that participated in this very special event!
Press coverage of the Digital Halo-Halo Hackathon




What is the Digital Halo-Halo Hackathon?
The Digital Halo-Halo Hackathon is a unique creative competition sponsored by Facebook and organized by Affinis Labs. This competition will imagine new digital platforms and tools that will strengthen digital literacy of Filipinos and promote positive online engagement and dialogue. The winning team will receive initial seed funding, mentorship, support and press for their project.
With a combination of ice, milk, sugar, exotic fruits, jelly, and other varied ingredients, the charm of halo-halo (Tagalog for “mixed together”) comes from a mixture of wildly different color, flavor and texture elements into one delicious, refreshing treat. This dessert is a tasty symbol of the diversity that is the strength of Philippine culture, and we’ve named the challenge Digital Halo-Halo to encourage innovative Filipinos to create unique stories and platforms that express their rich cultural heritage.
What happens during the Digital Halo-Halo Hackathon?
From November 24 to 26, teams of social entrepreneurs, programmers, grassroots leaders, designers, storytellers, students, and others will compete in a fast paced race-against-the-clock to imagine new digital platforms and tools that can highlight the strength of Filipino diversity and promote peace.
To kick off the event, there will be a social media workshop, open to the public, on the evening of November 24. Representatives from Facebook and AJ+ will team with social media experts to explain best practices in creating online campaigns that have traction in social media environments.
On November 25, teams will ideate and develop concepts; work with startup and technology mentors; build prototypes; test, iterate, and refine these prototypes. On November 26, the teams will pitch their initiatives to a judging panel, a live audience, and online crowd that will be watching a live stream and voting via an online platform.
The winning team will receive mentorship, funding, and other support to turn their idea into a working online tool that reaches millions of people. Other teams will have the opportunity to further their own initiatives if desired.
Why are we holding the Digital Halo-Halo Hackathon?
The Digital Halo-Halo Competition will be a special, unique event that celebrates The Philippines’ rich, celebrated tradition of storytelling and promotes digital literacy and respectful online engagement. Specifically, carefully selected teams will imagine and create new digital platforms and tools that can highlight the strength of FIlipino diversity and promote peace. The event will bring the nation’s brightest talents together for a three-day festival of thought turned into a call for action. Young Filipinos will write the script for a peaceful future where all ways of being are celebrated.
About the organizers and sponsors
The Digital Halo-Halo Hackathon is generously sponsored by Facebook. Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.


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